With thorough findings and research showing that every new startup business fail in the first five years of it establishment if there’s no adequate planning and perfect marketing strategies put in place. It is however clear and understandable that if certain conditions were met, a startup would have every reason to thrive well and produce a meaningful and productive end result.
If you are an entrepreneur and want to fall into the category of successful business owners, it is very vital you put in your best and perform some certain onus and responsibility which either way; hard or simple to perform. Of course, venturing into the world of entrepreneurship is a beautiful thing to watch, but, like chocolate and sugar intake, it has it other side as well and it comes in form of a project failure – no question about this!
Also, starting any kind of business; whether small, medium or large scale will always come with certain level of risk, but you can help yourself from unnecessary heartache by putting the fundamentals reasons to be discussed in to place before going into the business proper.
Before moving farther, have you ever wonder why many startups collapsed with the owner; surprise, agape and lost on why their new project failed and crashed? No worries, to be explained below are common issues which tend to destruct any startup. Do master and take cognizance of them before delving into your idea, live!
Are you an entrepreneur? Here’s why your startup business failed.
Reason number 1: Showing interest in a Wrong Business Startup Model.
Having money on you to kick-start a business is one thing, picking the right and perfect business model to capitalize on is another. So, getting yourself the right business model should be one of the important elements to put into consideration before you launch a startup.
Essence, for the future of the proposed startup and to safe yourself from incurring loss, it is encouraged you get yourself acclimatised with the design of the intended service – even right from the ground level. Hence, regardless of the model type, get yourself acquainted with the service you will be offering and how it will play out with your potential target audience.
Reason number 2: Trying to please Everyone.
It is a rule of thumb that an entrepreneur who’s on a mission to succeed and achieve his business goal have to please his audiences. While there are exceptions to every rule, It’s perfectly natural in the course of your startup to try as possible to minimize your appeal to your widest range of customers demographic.
The truth is, you can please everyone and the more you try is the more others get hurt. Thus, trying to maximize your customers appeal range can muddle your startup objectives thereby leaving you with a relatively low rate of seasonal and potential customers retention. Therefore, should you detect that your startup is making wave in a certain environment, prioritize them over others when forging ahead with your startup?
Stop wasting your precious time in pleasing keep audiences in a certain demographic that refuse to bite but rather concentrate on customer base who is passionate about your product for they will provide you with a much better feedback and you will know where to improve instead of trading water where it is not needed.
Reason number 3: Poor Customer Service.
Any startup which fails to acknowledge the effort of it audience by providing a good customer relationship as well as adequate customer services is prone to crash and fail within few months of it establishment. As such, this should never be taken with levity hand no matter the size and scope of the projected startup.
Foster a good customer service and a nice owner-clients relationship with your potential customer who keep coming and coming back again. A customer who visits you frequently deserves your attention better than that of one-time users in terms of sales revenue and marketing of your service to his family, friends and neighbors through word of mouth referral and recommendations.
On this note, if you want to establish a steady cash flow through your startup for donkey years to come, always remember who among your client base keeps your product or service lights turned on, hence, make them your top priority.
Reason number 4: Staying stagnant with your new startup product.
That you are making wave with a certain product doesn’t mean you should keep producing same forms of products. To ensure that your startup is actively alive in the competitive market, it is expected of you to keep innovating different class and varieties of products just to make sure your product stays active, fresh and maintains it popularity.
Always stay tunes and pay attention to your customers feedback. If they suggest new features to you, take it seriously and try looking for ways or method to improving your goods, product and/or service.
Reason number 5: Running Out of funds to run the startup.
So the last on the list of reasons why some startup businesses do fail in few months of their establishment is lack of adequate fund and resources at hand. As such, it’s not a good thing to start a business when the capital investment isn’t enough such is a cancer to the growth of any business.
In fact, there’s an obvious thrill in starting a business from the scratch or raising a project for the ground to an offshore with lots of hard work, persistence and an enough budget. This will enable the startup to push through any obstacle or limitation that comes before it. But refers will have been the case if there is no enough fund.
At this juncture, it is very ideals you know that some startups do fail also if the business owner is not ready to take risk or build what people need and wants. So therefore, couple this with the above mentioned and enumerated points and the sky shall be the beginning of your new startup.
IKOI ABODE IKENNA (Pharmabode) is a pharmacist, Motivational speaker and an Entrepreneur that is happy to work while others are out partying. Have a Business idea to discuss? Join: www.westentrepreneur.com
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