Thursday, June 4, 2020


E-commerce: online business store.

Are you tired of sitting down idle and will like to start an online store? Are you a small business owner and will like to ply your business on an e-commerce store? Have you been surfing the net for the guides to starting an online business? If you are passionate about starting an e-commerce business, this online store guide will ensure you have a smooth ride selling your goods online.

Although starting an e-commerce store requires hard work, and it demands several steps as well as decisions that need to be put together.

So an e-commerce business doesn’t take years to learn and get started, all you need about kick-starting it are well detailed in this page as such, take your time and use all the necessary information published here to begin your e-commerce store.

While e-commerce is a lucrative business these days, instances abound where many online stores suffer to get traction. This means running an e-commerce business can be complicated quickly. That’s why we have put together this tested, trusted and working e-commerce business guide to help you start your online business up and running.



1. Choose a particular Product to sell online.

First thing first, the number one thing to do when building an e-commerce store is to know and define what type of products you will be selling online. Usually, this is the most challenging aspect of kicking starting an online business – especially if you are new in the entrepreneurial world.

It is very vital you pick the kind of products you will be selling so as to enable you to know the necessary aspect to touch and concentrate on when writing your business planning. If you are new and want to start an online store, there are many strategies you can put in place to find a good product opportunity that your target audience will explore. Among them is looking around for a certain problem that needs an urgent solution.

While e-commerce doesn’t necessarily require a physical store, you can capitalize on products like clothes, perfume, mobile phones, and accessories, etc. These are a product that you can meet an offline retailer who will be making them available whenever your customer makes an order.

So, therefore, look for a product that you know will always be available whenever visitors demand it.


2. Evaluate your idea.

Immediately you get a nice product idea on your mind, the next thing you do is to evaluate such idea if it will really sell. This can be simply done by validating the product ideas you have with the potential market.

If you realize that the products you will be selling are widely celebrated by different online stores, it’s advisable you let go of such a product. Remember, you are just starting out in the industry.

3. Research your competitors.

Having found and evaluated your desired product, the potentiality to sell and identified who your suppliers are, the next in line is to thoroughly and carefully research on your competitors so as to know and get acquainted with what is waiting for you up and how you can grow your business to stand out amidst others.

4. Write your online business plan.

With your products defined, evaluated and competition research completed, the perfect time for you to write down your e-commerce business plan is now. Let the business plan efficiently sketches because it is the blueprint that helps marry your business thought and ideas together.

Also, you can’t cope with your online business without it because it is very crucial in determining what you need to prioritize and how you can effectively reach your target and potential new customers.

5. Name your online business store.

Another challenging decision to make aside finding the perfect product to sell online is determining your online store or business brand name. Since your online business cannot be operated in a vacuum, you need to pick a distinct business name or brand that will differentiate your e-commerce stores from others.

Choose a domain name that is easy and simple to surf and let it be unique and original. The online store like Amazon, eBay, Etsy, etc. are the leading e-commerce stores with a unique brand name. To emulate and surpass them.


6. Create a unique business logo.

Once you’ve carved a nice brand name, registered it as a corresponding domain, then it’s time for you to craft a unique and simple brand logo.

7. Have the knowledge of search engines.

Since you run an online store, there’s a need for you to build a store that will serve your purpose. But before you build one, it is encouraged you understand search engine optimization basics. Knowing this will enable you to properly structure your website pages for search engines like Google and others. So, having acquired a better knowledge of the search engines, building your online store can come in then.

8. Marketing your store.

You are starting an e-commerce business from scratch, hence, there is a need for you to create awareness on your existence in the online store realm. After you might have put all the first seven steps into practice, you are on the right track; but to get enormous sales under your e-commerce belt, you need to market it out to your target audience.

On this note, using the various marketing and advertising instruments for your store will generate you numerous leads and traffics that will subsequently convert into customers. Get focus and be serious about the business and mountain Everest will be moved.

Read Also: Effective Social Media Marketing Strategy For Business


Starting your own online business is full of fun and challenging at the same time. Before you choose a nice product that will bring you sales, evaluating its viability, research its market feasibility, building the online store, getting a unique and memorable business name as well as logo, marketing to new customers among others, the whole process can just be too tiring, but it is profitable all the same.

Give an online store a go, and you stand the chance to enjoy your entrepreneur life along the line.

Ikoi Abode Ikenna
Ikoi Abode Ikenna is a Pharmacist living in Lagos, Nigeria. A fan of entrepreneurship, technology, and web development and seasoned blogger, currently the owner and editor of Abode Business ( and West Entrepreneur Forum ( you can follow him on Instagram @pharmabode


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